Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | 彭卓林 | - |
| dc.creator | Peng, Zhuolin | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/2769 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 体验营销应用于酒店餐饮的研究 : 以宁波华侨豪生大酒店为例 | en_US |
| dc.title | Ti yan ying xiao ying yong yu jiu dian can yin de yan jiu : yi Ningbo Hua qiao hao sheng da jiu dian wei li | en_US |
| dcterms.abstract | With the rapid and continuous growth of the economic development in Ningbo, more and more social restaurants are set up, the hotel catering have to face the challenge. the objective of this study is to find out how to use the experience marketing in hotel catering. | en_US |
| dcterms.alternative | An empirical study on experience marketing in catering of Hotel | - |
| dcterms.extent | iii, 56 leaves : ill. ; 30 cm. | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2007 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations. | en_US |
| dcterms.LCSH | Hotels -- China -- Ningbo Shi. | en_US |
| dcterms.LCSH | Caterers and catering -- Marketing. | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b21668097.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 6.66 MB | Adobe PDF | View/Open |
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