Author: Sin, Federick Wai-hung
Title: Critical success/failure factors : their identification & application in respect of local retail chain store franchise in Hong Kong
Degree: M.B.A.
Year: 1993
Subject: Franchises (Retail trade) -- China -- Hong Kong
Chain stores -- China -- Hong Kong
Hong Kong Polytechnic -- Dissertations
Department: Department of Management
Pages: vii, 88, 113 leaves ; 30 cm
Language: English
Abstract: Despite of its great popularity in the well developed countries, franchising is not common in Hong Kong. Currently H.K. has 55 franchises, of which 40 are engaged in retail. Most (75%) of these running scheme are imported. With the aim to improve the understanding of retail chain store franchising in Hong Kong, the author conducted interviews with managements of retail chain stores in six different industries. They are video rental, fashion clothing, convenient store, fast food, photofinishing and optical shops. The Retail Management Association and the Hong Kong Franchise Association have also given their views on the future of franchising. Several factors has been identified that hindered franchise's popularity. These includes lack of quality local brands, small local geographic area, high shop rental, retail price inflexibility, concept too new, ample financial alternative and Hong Kong people too want to be a "real entrepreneur" that affect uniformity. The study also identified several successful factors of which some are particular critical. To run a successful franchise, the industry must have long product life cycle. The franchisor should have something unique to offer, taking a long term view and believe in mutual benefit. The system is so designed that franchisee are totally independent. Throughout the whole exercise, the franchisor should remain dominant control and has strong leadership to lead all people working for the same goal. The study is meaningful in this early stage of development. Consolidated views show the future of franchising is bright. Manufacturing is moving towards China and Hong Kong is becoming a service center. The opening up of the retail market in China is providing ample opportunities for the local chain store operators. But to be successful in China, the retailers must first be successful in Hong Kong.
Rights: All rights reserved
Access: restricted access

Files in This Item:
File Description SizeFormat 
b11509545.pdfFor All Users (off-campus access for PolyU Staff & Students only)2.71 MBAdobe PDFView/Open

Copyright Undertaking

As a bona fide Library user, I declare that:

  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.

By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

Show full item record

Please use this identifier to cite or link to this item: