| Author: | 江心浩 Jiang, Xinhao |
| Title: | 中低端国际饭店品牌在中国发展的影响因素研究 Zhong di duan guo ji fan dian pin pai zai Zhongguo fa zhan de ying xiang yin su yan jiu |
| Degree: | M.Sc. |
| Year: | 2006 |
| Subject: | Hong Kong Polytechnic University -- Dissertations. Brand name products -- China. Hotel management -- China. |
| Department: | School of Hotel and Tourism Management |
| Pages: | 82 leaves : charts ; 30 cm. |
| Language: | Chinese |
| Abstract: | Since the initial period of 1980' s when the International Hotel Group has started to enter the mainland of China, the International Hotel Brand continues to develop. China has become the important strategic target of the International Hotel Group. The hotel brands which become local in abundance also extend from the top brand to medium even low brand. The International Hotel Group is facing many new questions although it has a high-speed development with the aid of brand superiority. Such as high management cost, the change of both hotel owner and customer' s demands, native hotel group' s starting and development and so on. These new questions produce great affects to the International Hotel Brand' s further promotion in China. Through the expectation and satisfaction analysis to the International Hotel Brand of domestic hotel owner in aspect of technology transfer, competitive power promotion and so on, understanding the domestic customers to the actual case analysis of the International Hotel Brand which expands in China, to explore the influence factors of the International Hotel Brand' s development in China. Hoped that this article whose findings unify the in-China development of medium low brand can provide management reference. And also provide the model to the Chinese hotel group which roads of the brand expansion. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b19863263.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 22.86 MB | Adobe PDF | View/Open |
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