Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Hotel and Tourism Management | en_US |
dc.creator | 丁煒 | - |
dc.creator | Ding, Wei Jenny | - |
dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/3348 | - |
dc.language | Chinese | en_US |
dc.publisher | Hong Kong Polytechnic University | - |
dc.rights | All rights reserved | en_US |
dc.title | 中國上海導游對旅行社的感知和期望研究 | en_US |
dcterms.abstract | The study is to find the gap between the expectation and perception among the tour guides with over one year working experience in Shanghai. The result of the study found that there was a severe gap between the high expectation and low perception. 32 unmet expectation factors related to satisfaction were reduced to 8 ones through factor analysis. The unmet expectation factors were partially positively correlated with satisfaction and partially negatively correlated with turnover intention. Satisfaction was negatively correlated with turnover intention. Though the findings in the analysis, it is suggested that travel agencies could shortens the gaps to promote the satisfaction and minimize the turnover intention by the human resource strategies in recruiting new travel guide, advocating life-long profession, maintaining brains and building ideal working environment. | en_US |
dcterms.alternative | The study of the tour guide perception and expectation of the travel agencies in Shanghai China | - |
dcterms.extent | xi, 72 leaves : ill., charts ; 30 cm | en_US |
dcterms.isPartOf | PolyU Electronic Theses | en_US |
dcterms.issued | 2004 | en_US |
dcterms.educationalLevel | All Master | en_US |
dcterms.educationalLevel | M.Sc. | en_US |
dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
dcterms.LCSH | Tour guides (Persons) -- China -- Shanghai | en_US |
dcterms.LCSH | Travel agents -- China -- Shanghai | en_US |
dcterms.accessRights | restricted access | en_US |
Files in This Item:
File | Description | Size | Format | |
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b17810140.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.76 MB | Adobe PDF | View/Open |
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