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DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creator丁煒-
dc.creatorDing, Wei Jenny-
dc.identifier.urihttps://theses.lib.polyu.edu.hk/handle/200/3348-
dc.languageChineseen_US
dc.publisherHong Kong Polytechnic University-
dc.rightsAll rights reserveden_US
dc.title中國上海導游對旅行社的感知和期望研究en_US
dcterms.abstractThe study is to find the gap between the expectation and perception among the tour guides with over one year working experience in Shanghai. The result of the study found that there was a severe gap between the high expectation and low perception. 32 unmet expectation factors related to satisfaction were reduced to 8 ones through factor analysis. The unmet expectation factors were partially positively correlated with satisfaction and partially negatively correlated with turnover intention. Satisfaction was negatively correlated with turnover intention. Though the findings in the analysis, it is suggested that travel agencies could shortens the gaps to promote the satisfaction and minimize the turnover intention by the human resource strategies in recruiting new travel guide, advocating life-long profession, maintaining brains and building ideal working environment.en_US
dcterms.alternativeThe study of the tour guide perception and expectation of the travel agencies in Shanghai China-
dcterms.extentxi, 72 leaves : ill., charts ; 30 cmen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.issued2004en_US
dcterms.educationalLevelAll Masteren_US
dcterms.educationalLevelM.Sc.en_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.LCSHTour guides (Persons) -- China -- Shanghaien_US
dcterms.LCSHTravel agents -- China -- Shanghaien_US
dcterms.accessRightsrestricted accessen_US

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