Author: Tang, Shuk-yi Esther
Title: Why transit passengers don't visit Hong Kong?
Degree: M.Sc.
Year: 2003
Subject: Hong Kong Polytechnic University -- Dissertations
Tourism -- China -- Hong Kong
Visitors, Foreign -- China -- Hong Kong
Department: Multi-disciplinary Studies
School of Hotel and Tourism Management
Pages: viii, 59 leaves ; 30 cm
Language: English
Abstract: This paper is an applied project that seeks to examine a specific phenomenon on why transit passengers do not leave the Hong Kong International Airport during their transit-waiting period with particular focuse on Taiwan market. In 2000, the Airport Authority of Hong Kong and Hong Kong Tourist Association conducted a study on transit/transfer passengers at the Hong Kong International Airport, and the report shows that out of 13 million arrivals, 5.5 million being transit/transfer travelers. According to the same report, only 0.15 million transit/transfer traffic would consider leaving the airport to explore Hong Kong and spend and average HK$600 during their short visits. Therefore, if we could convince a small number of transit passengers to leave the airport, it would benefit the economy of Hong Kong. Due to political reasons Taiwanese travelers must enter Mainland China via a third place, making Hong Kong one of the most popular transit hubs and Taiwan the second source markets to the tourism industry of Hong Kong. The HKTB report also shows that Taiwanese visitors are the biggest spenders. Therefore, the purpose of this study is to examine issues relating to convincing transit/transfer passengers to entering Hong Kong during their transit-waiting period with particular focuse on Taiwanese travelers. And the key study of this paper is to investigate the opportunities, barriers, interest and constraints involved in developing transit tourism in Hong Kong.
Rights: All rights reserved
Access: restricted access

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