Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Graduate School of Business | en_US |
| dc.creator | 林海鷹 | - |
| dc.creator | Lam, Hoi-ying | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/3520 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 特許經營模式在移轉性市場的運作因素 | en_US |
| dc.title | Te xu jing ying mo shi zai yi zhuan xing shi chang de yun zuo yin su | en_US |
| dcterms.abstract | 特許經營是現時在國際上流行的營銷模式，由19世紀末期由美國開始，並向歐洲，日本及東南亞各國快速擴張及成長，但此種經營模式在進入一些轉變中之社會時，既有魅力，又有風險，本文分析以特許經營方式進入移轉性市場時對特許商（Franchisers）,加盟商（Franchisees）及客戶三方面影響及分析。 | en_US |
| dcterms.extent | vi, 52 leaves : ill., charts (some col.) ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2003 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.B.A. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Franchises (Retail trade) -- China | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b17787014.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 3.74 MB | Adobe PDF | View/Open |
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