| Author: | Cheung, Moon-tong |
| Title: | Product strategy on powder detergent in the China market |
| Degree: | M.B.A. |
| Year: | 1998 |
| Subject: | Detergent industry -- China Washing powders Product management -- China Consumers' preferences -- China Consumer behavior -- China Hong Kong Polytechnic University -- Dissertations |
| Department: | Department of Management |
| Pages: | 70 leaves : ill. (some col.) ; 30 cm |
| Language: | English |
| Abstract: | This dissertation is intended to have a descriptive study on consumer attitudes towards the powder detergent product attributes at China. As the market is segmented into three segments: economic priced segment, medium priced segment and premium price, the product attributes for each segment to be investigated individually. Part One comprising chapter 2 is dedicated to review the definition, nature and significance of product, product strategy and product attributes. Part two comprising chapter 3 is dedicated to review the current powder detergent market. Chapter 4 is dedicated to discuss the research methodology, research findings, data analysis and limitation. Chapter 5 is dedicated to the final conclusion. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b14466521.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 3.29 MB | Adobe PDF | View/Open |
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