Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor | Graduate School of Business | en_US |
dc.creator | 謝偉雄 | - |
dc.creator | Che, Wai-hong | - |
dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/4447 | - |
dc.language | Chinese | en_US |
dc.publisher | Hong Kong Polytechnic University | - |
dc.rights | All rights reserved | en_US |
dc.title | PICC 保險營銷策略研究 | en_US |
dc.title | PICC bao xian ying xiao ce lue yan jiu | en_US |
dcterms.abstract | Nil | en_US |
dcterms.extent | 122 leaves : ill. ; 30 cm | en_US |
dcterms.isPartOf | PolyU Electronic Theses | en_US |
dcterms.issued | 2004 | en_US |
dcterms.educationalLevel | All Master | en_US |
dcterms.educationalLevel | M.B.A. | en_US |
dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
dcterms.LCSH | 中國人民財產保險股份有限公司 | en_US |
dcterms.LCSH | Zhongguo ren min cai chan bao xian gu fen you xian gong si | en_US |
dcterms.LCSH | Insurance -- China -- Marketing -- Case studies | en_US |
dcterms.accessRights | restricted access | en_US |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
b17787506.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 4.8 MB | Adobe PDF | View/Open |
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