| Author: | Yeung, Kit-ho Saint |
| Title: | Web-based call center for operational improvement of multinational organizations |
| Degree: | M.Sc. |
| Year: | 2004 |
| Subject: | Hong Kong Polytechnic University -- Dissertations International business enterprises -- Communication systems International business enterprises -- Management Business -- Communication systems |
| Department: | Department of Industrial and Systems Engineering |
| Pages: | x, 115, xii leaves : ill. ; 30 cm |
| Language: | English |
| Abstract: | Dispersed Global Business is a popular way in organizing business nowadays. An organization may operate her business in different locations in order to capture the best comparative advantages. Some segments of business are sub-contracted to other companies. In this dissertation we will look into the opportunity created by modern information technology that can glue dispersed segment together and created value. The call center is the point of entry for most customer communication. This is where a customer can make any type of inquiry or contact, oblivious to the type of connection, content and context of the communication. The processes, technology and people with the skills, training and motivation, all exist to serve this relationship. The call center acts as a communication channel between the customer and the organization. The successful implementation of call center helps to provide an efficient customer service while reducing the operation costs. The existing call center becomes a focal point on the further integration of organization. Through a case study found in an IT business solution provider, it tries to analyze the problems and risks countered in implementing a call center project. The scenario will also demonstrate process steps on how a web-based call center project generate an added advantage from pooling infrastructures and resources, opening up new markets and running the business more cost effectively. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b17811661.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 4.07 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/455