| Author: | Wan, Kit-ching Iris |
| Title: | A study of the print promotional materials for performing arts in Hong Kong : the brochure of Hong Kong Arts Festival |
| Degree: | M.A. |
| Year: | 2001 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Pamphlets -- China -- Hong Kong Performing arts -- China -- Hong Kong |
| Department: | Department of English |
| Pages: | vii, 117 leaves ; 30 cm |
| Language: | English |
| Abstract: | The principal objective of this dissertation is to describe and identify the essential elements in the persuasive literature of brochures for promoting the Hong Kong Arts Festivals 1983 and 2001 respectively. This process leading to the study can provide an insight into the change of language features, and hence the change of social culture. Also, it may be an aid of basic reference by the relevant professionals in the field of performing arts to produce the effective brochure. In order to determine the critical features and text characteristics of three selected art forms: music, drama, and dance, text analysis is employed in terms of the study of their general preliminary features, titling, coherence and lexis. Results of this study show the persuasive texts contain the fundamental elements, including the introduction of programme title, presenter, director or conductor, performing artists and programme details. While, the elements of track record, award obtained, criticism, and benefit are not obligatory. In the findings, the texts of 1983's brochure comparatively show a formal, immediate and cold tone, but the texts of 2001's brochure show a friendly, lively, informal, motive and personal tone. On the whole, this research places special emphasis on the application of the identified features in the production of similar brochures that may improve the effectiveness of brochure and hence the popularity of performing arts. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b16082655.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 3.48 MB | Adobe PDF | View/Open |
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