| Author: | 孫秋蕾 Sun, Qiulei |
| Title: | 研究和分析来苏客人选择酒店的因素 Yan jiu he fen xi lai Su ke ren xuan ze jiu dian de yin su |
| Other Title: | Analysis the factors to influence guests in selecting a hotel in Suzhou |
| Degree: | M.Sc. |
| Year: | 2006 |
| Subject: | Hong Kong Polytechnic University -- Dissertations. Consumer satisfaction. Hotel management -- China -- Suzhou (Jiangsu Sheng) |
| Department: | School of Hotel and Tourism Management |
| Pages: | 78 leaves : charts ; 30 cm. |
| Language: | Chinese |
| Abstract: | With the rapid development of the hotel industry in Suzhou, the number of star rated hotels has increased gradually in past years. Since the competition among hotels is becoming increasingly intense, hotel operators must understand how guests make their hotel choices. Better communication programs can be developed to increase hotel occupancy and revenue. The purpose of this study was to investigate the factors that influence guest' choice of hotel in Suzhou. Six 4 to 5 star hotels were selected for this study. Data were collected from business guests who stayed in the participating hotels during the survey period. Factor analysis was used to reveal the underlying dimensions of the influencing factors. T-tests and ANOVA tests were used to explore differences between first-time and repeat guests. Differences among demographic groups were also assessed. The results should provide valuable information to hotel operators in Suzhou. Among the 41 attributes investigated, sanitation, services quality and security are still the most important elements. Besides, most respondents attached great importance to network facilities, on-line booking and hotel image, especially for frequent or high income respondents. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b19863354.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 10.03 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/5251