| Author: | Ho, Kam-pui Daniel |
| Title: | Comparison of E-commerce Websites : a study of hotel websites in mainland China and the United States |
| Degree: | M.Sc. |
| Year: | 2005 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Web sites -- China -- Case studies Web sites -- United States -- Case studies Electronic commerce -- China -- Case studies Electronic commerce -- United States -- Case studies Hotels -- Marketing |
| Department: | Department of Computing |
| Pages: | 102 leaves : ill. (some col.) ; 30 cm. |
| Language: | English |
| Abstract: | For purpose of this research is to compare the content of Mainland China and the United States hotel websites by identifying the predominant features on these sites. A model measurement was developed to measure the hotel websites'performance in terms of information quality. The research was based on a conceptual framework of hotel website components including technology and reliability, promotion and marketing, service and information, quality of overall satisfaction and future prospect of website. Thirty-eight website attributes were future developed from the five components. The main thrust of this project is to discuss a survey of 60 hotels (30 from Mainland China, 30 from the United States). The research commenced with total of 41 qualify interviewer who were asked to rate the importance of the attributes. Next, the attributes were used to measure the performance of the websites and a performance score was produced for each website. (Performance compare, results, conclusion) |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b18355468.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 8.39 MB | Adobe PDF | View/Open |
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