|Title:||E-commerce adoption model and evaluation for China engineered wood industry|
|Subject:||Hong Kong Polytechnic University -- Dissertations|
Electronic commerce -- China
Engineered wood industry -- China -- Evaluation
Engineered wood industry -- China
|Department:||Department of Computing|
|Pages:||viii, 116 leaves : ill., 1 map ; 30 cm.|
|Abstract:||Since 1990s China's manufacturing enterprises have gained big success. In the 21st century, China is becoming a truly "world factory" and "manufacturing center". As a part of manufacturing industry, China Engineered Wood Companies also got rapid growth since 1990s. However, as other manufacturers, facing the product homogeneity, declining profit margins, and increasingly customized demands from customers, China engineered wood companies are facing unprecedented challenges now. In this study we will analyze the business development directions of China Engineered Wood Industry and identify E-Commerce as the key enabler to drive the industry with continuous growth and breakthrough. To help companies in this industry to better understand and step into E-Commerce, we will work out the staged adoption model and the key elements maturity evaluation framework which might serve as tools for China Engineered Wood Companies to adopt E-Commerce step by step with close alignment with their business development directions. We are in the early stage of constructing this theory. It is piloting in Fenglin Group which is one of the top players in China Engineered Wood Market and will be piloted in more companies and has continuous revision in the near future. We do not say this is the only way for company's success, but hoping it is one of the right ways to guide the company step by step, helping China Engineered Wood Companies to create an E-Commerce enabled better future.|
|Rights:||All rights reserved|
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