| Author: | 张敏红 Zhang, Minhong |
| Title: | 舟山旅游竞争力分析 Zhoushan lü you jing zheng li fen xi |
| Other Title: | Study of Zhoushan tourism competitiveness |
| Degree: | M.Sc. |
| Year: | 2011 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Tourism -- China -- Zhoushan Shi |
| Department: | School of Hotel and Tourism Management |
| Pages: | ix, 61 leaves : charts ; 30 cm. |
| Language: | Chinese |
| Abstract: | 随着中国 "海洋强国战略" 的提出，国内掀起了开发海洋的热潮，沿海地区把开发滨海旅游目的地作为了发展旅游业的重头戏，竞争日趋激烈，国内理论界比较注重沿海旅游发达城市的旅游竞争力研 究，相比之下，沿海欠发达的中小型城市研究很少。舟山作为浙江省欠发达地区，而且又是浙江海洋经济的核心区域，研究舟山的旅游竞争力具有积极的理论意义和现实意义。 本文在写作过程中，大量参考国内外有关竞争力和旅游竞争力的相关文献，发现迈克尔·波特的钻石模型分析在研究旅游竞争力领 域具有普遍的适用性，很多的研究成果在应用波特的钻石模型来分析旅游竞争力问题，所以本文通过迈克尔·波特的钻石模型尝试搭建滨海旅游目的地旅游竞争力评价指标体系，在此基础上对舟山旅游竞争力进行评价并进而提出建议。 本文由五章内容构成，第一章 导论；第二章 文献回顾；第三章 滨海旅游目的地竞争力评价指标体系构建；第四章 舟山旅游业 发展现状分析；第五章 舟山旅游竞争力评价；第六章 提升舟山旅游竞争力的建议；第五章 结论。 |
| Rights: | All rights reserved |
| Access: | restricted access |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| b24575057.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.16 MB | Adobe PDF | View/Open |
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