Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | 王俊桦 | - |
| dc.creator | Wang, Junhua | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/6223 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 基于利益相关者视野的中国古村落旅游开发 : 以东莞市南社村为例 | en_US |
| dc.title | Ji yu li yi xiang guan zhe shi ye de Zhongguo gu cun luo lü you kai fa : yi Dongguan Shi Nanshe Cun wei li | en_US |
| dcterms.abstract | 随着中国古村落旅游热的兴起，古村落旅游的效益越来越被地方政府及经营者重视，各个利益相关者之间，由于所关注的焦点不同，在旅游开发中常常产生矛盾和冲突，影响了当地旅游业的发展。本研究围绕南社村旅游开发案例的 研究，在文献阅读、实地调查和深度访谈的基础上，分析了南社村旅游的发展、 困境、转机，以及其发展变化背后的各利益相关者的互动关系，并尝试描述各利 益相关者的焦点，阐明了通过各利益相关者的努力，在多方对话中求同存异，携手合作，共同构建南社村旅游开发的新措施。通过对南社村案例的推广，探讨了基于利益相关者视野的中国古村落旅游开发，提出了古村落开发应该另辟蹊径，尝试从保护与发展相统一，本地市场与外地市场相区分，纵向营销与横向营销相结合，政府主导、市场介入、居民参与相协调，各利益相关者相和谐五大战略维 度中走出旅游发展的新天地。 | en_US |
| dcterms.extent | iv, 44 leaves : col. ill. ; 30 cm. | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2011 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Tourism -- China -- Case studies | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b2457496x.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 970.82 kB | Adobe PDF | View/Open |
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