Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | 王石海 | - |
| dc.creator | Wang, Shihai | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/6376 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 三亚酒店业的机遇与挑战 | en_US |
| dc.title | Sanya jiu dian ye de ji yu yu tiao zhan | en_US |
| dcterms.abstract | 本文撰写的目的是通过调查研究，发现三亚酒店业的机遇和挑战，并提出 合理的应对策略，使用定性研究的方法，结合理论文献，试图揭示三亚酒店市 场的实际状况。在研究中发现，国际旅游岛建设对酒店业的政策倾斜，带来前 所未有的发展机遇。三亚酒店业应利用已有的地理资源，充分发挥旅游目的地 优势。积极避免和降低人员成本和人力资源的缺乏所带来的营运压力，正确面 对采购成本提高、能源价格上涨的不利因素，结合收益控制和酒店管理软件的 分析和控制功能，提高生产力，保持收益最大化的最终目的，以提高投资者信 心，争取更多的销售机会，以促进三亚酒店业的稳定发展。本文在结论篇试图 用SWOT的方式展示研究结果，以辩证的态度阐述面临的机遇和挑战。 | en_US |
| dcterms.extent | 70 leaves : ill., charts ; 30 cm. | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2011 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Hotels -- China -- Sanya Shi | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b24630044.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.82 MB | Adobe PDF | View/Open |
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