Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | 沈建华 | - |
| dc.creator | Shen, Jianhua | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/6381 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 乌镇旅游股份有限公司人力资源管理研究 : 以人力资源营销模型来改进人力资源管理 | en_US |
| dc.title | Wuzhen lü you gu fen you xian gong si ren li zi yuan guan li yan jiu : yi ren li zi yuan ying xiao mo xing lai gai jin ren li zi yuan guan li | en_US |
| dcterms.abstract | 随着经济的高速发展，中国已经成为世界旅游大国，中国的酒店及旅游业的人力资源管理越来越受到重视。但是，目前，由于种种因素，中国出现了 "用工荒"，中国酒店及旅游业中员工的招聘难和保留难也成为业界的难题。乌镇旅游股份有限公司是集旅游景区和酒店一体的综合性旅游企业，在业务高速发展 的过程中，员工招聘和保留难也成为一个重要制约企业发展的问题，需要在人力资源管理中有创新的思维、理念和模型。 本文运用理论联系实际的方法，在人力资源管理理论的基础上，结合适用 于人力资源管理的营销学理论，提出人力资源营销的理念，并尝试建立乌镇人力资源营销模型，运用访谈法和二手数据分析法，对乌镇人力资源营销模型进行研究，通过研究发现，乌镇人力资源营销模型有一定的可行性；员工满意度与员工服务质量、顾客满意度、公司营收有一定的正向关系。对于在酒店及旅 游业中创新人力资源管理，建立应用人力资源营销理论，以通过人力资源营销 来提高员工满意度为出发点，从而提高员工服务质量、顾客满意度，最终提高营收和利润有一定的实践指导意义。本文研究以乌镇旅游股份有限公司为例， 且员工满意度和顾客满意度、营收和利润没有必然的因果关系，有一定的局限性，未来可以在更大范围内以此为研究方向。 | en_US |
| dcterms.extent | x, 81 leaves : ill. ; 30 cm. | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2011 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Hotels -- China -- Personnel management -- Case studies | en_US |
| dcterms.LCSH | Tourism -- China -- Case studies | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b24574934.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 448.99 kB | Adobe PDF | View/Open |
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