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DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorFan, Xuefeng Daisy-
dc.publisherHong Kong Polytechnic University-
dc.rightsAll rights reserveden_US
dc.titlePotential mainland Chinese cruise travelers' expectation, motivation, and intentionen_US
dcterms.abstractThe cruise industry is the fastest growing category in the entire leisure market. To China, cruise industry, especially the outbound cruise is a new concept because of the limited development and restricted policies of tourism. So far, although there are some research on the motivation of cruise in Asia, such as Hong Kong (Qu, and Wong, 1999) and Taiwan (Josiam, Huang, Spears, Kennon, and Bahulkar, 2009), few publications mentioned Mainland Chinese consumers' perception of cruise. To bridge this gap, this study aimed at exploring the preferences of Mainland Chinese potential cruisers and the expectation, motivation and intention of cruise. This research also developed a conceptual framework, Expectation, Motivation and Intention (EMI) Model based on the three constructs with comprehensive literature reviews. Data was collected in Beijing and Shanghai with 242 valid respondents and the results showed that the proposed model was partially supported. Results of the research provided two significant contributions. Theoretically, it provided a new relationship model among expectation, motivation, and intention of Mainland Chinese potential cruise travelers. Practically, the results provided cruise operators and travel agents specific insights on the market in Mainland China, and also offered some practical implications.en_US
dcterms.extentix, 79 leaves : ill. ; 30 cm.en_US
dcterms.educationalLevelAll Masteren_US
dcterms.LCSHCruise lines -- China.en_US
dcterms.LCSHTravelers -- China -- Attitudes.en_US
dcterms.LCSHOcean travel.en_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.accessRightsrestricted accessen_US

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