| Author: | Xiong, Jiakai |
| Title: | An investigation of online reputation and purchase intention : a case study of the Chinese E-market |
| Degree: | M.Sc. |
| Year: | 2012 |
| Subject: | Trust Consumer behavior -- China. Electronic commerce -- Decision making. Electronic commerce -- Psychological aspects. Electronic commerce -- China -- Case studies. Hong Kong Polytechnic University -- Dissertations |
| Department: | Department of Computing |
| Pages: | vii, 56 leaves : ill. ; 30 cm. |
| Language: | English |
| Abstract: | In recent years, e-Commerce industry has been developing very fast. Traditional business can transact face-to-face, different from the traditional business, the seller and customer cannot meet each other during the transaction in the online environment. Personal experience such as physical and quality of the product cannot work anymore. As a result, a lack of trust is likely to prevent customers from purchasing online. Based on this situation, it is essential to investigate how online customers develop their trust and purchase intention. Trust, as one of the most significant vital cornerstones in the electronic commerce, those sellers in both B2C and B2B areas must understand the influence of the trust, and purchase intention. In this dissertation, many literatures on trust mechanism and purchase intention in the electronic environment are reviewed, and four major dimensions of determinants will be used to examine customers purchase intention: reputational trust, physical & content trust, communicational trust and legal trust. This research also investigates the impact of above trust dimensions on purchase intention. This research provides insight into the development of online trust by customers, and relationship between each trust factors and purchase intention, the model for this research was created and tested in the mainland of China. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b24736685.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.5 MB | Adobe PDF | View/Open |
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