Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | School of Hotel and Tourism Management | en_US |
| dc.creator | Chen, Yedan | - |
| dc.creator | 陈烨丹 | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/6843 | - |
| dc.language | Chinese | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | 中国关系文化在酒店关系营销中的应用研究 : 从顾客市场的视角 | en_US |
| dc.title | Zhongguo guan xi wen hua zai jiu dian guan xi ying xiao zhong de ying yong yan jiu : cong gu ke shi chang de shi jiao | en_US |
| dcterms.abstract | 基于"差序格局"理论，本文对中国关系文化在酒店关系营销中的应用进行了研究，构建中国关系文化背景下酒店在顾客市场的关系营销理论模型，并通过案例分析对模型进行了修改。研究发现面子、主动关心和了解、情感性交流、经常往来、互相帮助5种"人情"形式和"超出预期的服务"、"熟人介绍"是酒店员工与顾客建立个人关系的主要途径。 | en_US |
| dcterms.extent | viii, 57 p. : ill. ; 30 cm. | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2012 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.LCSH | Hotels -- China -- Marketing | en_US |
| dcterms.LCSH | Customer relations | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b25514787.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 787.99 kB | Adobe PDF | View/Open |
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