Author: Muangasame, Kaewta
Title: A qualitative assessment of the 7 greens policy implementation : a case study of Samui Island
Degree: DHTM
Year: 2013
Subject: Tourism -- Environmental aspects -- Thailand -- Ko Samui -- Case studies.
Tourism -- Environmental aspects.
Sustainable tourism.
Hong Kong Polytechnic University -- Dissertations
Department: School of Hotel and Tourism Management
Pages: x, 225 p. : ill. ; 30 cm.
Language: English
Abstract: This study evaluates the effectiveness of the 7 Greens sustainable tourism policy from the perspective of stakeholders in Samui Island, Thailand to determine the viability and practicality of this policy in fostering sustainable tourism development. Samui Island of Thailand was selected as the site for this case study because it has been applying the 7 greens policy through its "Green Samui Decarbonizing: 20/20 Mission" campaign. Key stakeholders in tourism sectors include the central government, the local government, NGOs, the private sector, and local community members. Representatives of these groups contributed to this study by evaluating and giving feedback on the implementation of the policy as it affects future development. This is an exploratory and descriptive research project. The exploratory and descriptive approaches are applied to existing concepts involving sustainable tourism policy. The exploration of the effectiveness of the implementation of the policy considers the following key issues: awareness, involvement, monitoring, implementation role, commitment, relevance, and support. These issues are drawn from the literature and assist in the consideration of a new process of evaluation using 360 degree assessment from multiple stakeholders to produce a practical approach to policy evaluation. Interestingly, very little research has directly examined the 360 degree assessment in the tourism industry, while only one study was found in which stakeholder theory was applied to sustainable tourism. Importantly, the 360-degree feedback process needs to use the same factor structure and relations with latent constructs in each stakeholder group to accurately reflect the assessment of policy implementation. As a result, this study proved that this method is also applicable and suitable for other tourism studies, particularly those in which performance assessment most include the perspective of multiple stakeholders.
This research used the interpretative paradigm to describe a system of ideas. Semi-structured interviews were conducted and this data underwent a content analysis. Purposive sampling was employed to ensure that a rich pool of information was gathered from all the relevant stakeholders. The saturation of information was also considered in sampling. Data analysis was based on the 360-degree assessment by comparing the self-evaluation from the Tourism Authority. Several additional practices ensured that the data was reflective of the situation including: member checking from participants, cross-checking in the process of coding, summarizing and interpretation used for triangulation among data sources, and multiple analysis. The results indicate that all stakeholders felt positively about 7 Greens in theory but felt that several factors, such as the lack of a long-term commitment, an unclear concept, and lack of acceptance in certain stakeholder sectors, would make implementation of the policy quite challenging. In addition, the ability of the policy maker (Tourism Authority of Thailand) to affect change is limited and beyond the reach of other government agencies and local communities. Learn more about 7 Greens:
Rights: All rights reserved
Access: restricted access

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