Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Department of Computing | en_US |
| dc.creator | Lin, Zhitao | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/7548 | - |
| dc.language | English | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | Online trust and its influence in C2C e-commerce with Taobao as a case example | en_US |
| dcterms.abstract | The development of e-commerce has been increasing rapidly since 1993 and created a lot of benefits in China. For instance, the C2C (customer to customer), occupied the main e-commerce market, has brought a lot of convenience for consumers. In addition, the development of C2C greatly enhanced the economic growth in China. In this study, I focus on several essential elements such as the price of products and customers' feedback which deeply influence the online trust, by analyzing the case of Taobao. There are many factors that are able to affect the online trust; however, what I research for elements which are important for online. | en_US |
| dcterms.extent | viii, 64 leaves : illustrations (some color) ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 2014 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.Sc. | en_US |
| dcterms.LCSH | Electronic commerce. | en_US |
| dcterms.LCSH | Electronic commerce -- Psychological aspects | en_US |
| dcterms.LCSH | Trust | en_US |
| dcterms.LCSH | Taobao (Firm) | en_US |
| dcterms.LCSH | Hong Kong Polytechnic University -- Dissertations | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b27577326.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.92 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/7548