| Author: | Zhang, Ao Shuang |
| Title: | The role of social networking sites in facilitating attendee's conference experience : a case study |
| Advisors: | Wang, Dan (SHTM) |
| Degree: | M.Sc. |
| Year: | 2014 |
| Subject: | Congresses and conventions. Online social networks Hong Kong Polytechnic University -- Dissertations |
| Department: | School of Hotel and Tourism Management |
| Pages: | ix, 102 leaves : illustrations ; 30 cm |
| Language: | English |
| Abstract: | With increasing influence of the social networking sites (SNSs) in people's daily, many meeting planners adopted it as an important tool for marketing and customer relationship management. This is because the SNSs possess the functions that are exactly suited to cater some dimensions of attendee's conference experience. The major motivations to participate a professional association are interaction; networking and learning which are corresponding with the purposes of holding annual conferences. However the usage of SNSs in facilitating the interactions, networking and learning in the convention industry is under studied in the literature. Therefore the aim and objectives of this study are to explore how the use of online social network facilitates 1) the networking of conference attendees before, during, and after the conference; 2) the interaction of conference attendees before and during the conference; 3) the knowledge sharing and development in the conference. This paper adopted a qualitative case study of the IFITT 2014 annual conference, known as ENTER 2014. Two types of data are used to achieve the goal of the study. First is the collection of the communications on Facebook and Twitter before during and after the conference. Second is interview approach. Content analysis is applied to both data types using a deductive approach. The results indicated networking and interactions are well facilitated by Facebook and Twitter. However, the attendee's learning experience is less facilitated by the two platforms due to limited types of information shared and ways of sharing knowledge. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b28195462.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.11 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/8132