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DC FieldValueLanguage
dc.contributorFaculty of Businessen_US
dc.contributor.advisorZhang, Xubing (MM)-
dc.creatorBai, Song-
dc.identifier.urihttps://theses.lib.polyu.edu.hk/handle/200/8761-
dc.languageEnglishen_US
dc.publisherHong Kong Polytechnic University-
dc.rightsAll rights reserveden_US
dc.titleDoes drinking really matter? : an empirical study of the effect of drinking on Guanxi in Chinese B2B marketsen_US
dcterms.abstractAs a Chinese proverb goes, "a person's drinking character is the person's real character", drinking plays an important role in many Chinese social activities. Although many Chinese managers look at drinking as a critical capability to maintain guanxi with their buyers, there have been no formal studies about it. In this research, drawing on institutional theory, we propose a conceptual framework to investigate how drinking, as characterized by "drinking volume" and "drinking character," affects sales representatives' abilities to establish, maintain and enhance guanxi with their buyers in Chinese B2B markets. Based on the social penetration theory, we propose that drinking influences guanxi through enhancing self-disclosure and business communication, and that the impact of drinking on guanxi is moderated by buyer's birthplace, buyer's education and buyer firm's ownership. We test he hypotheses on 312 Chinese companies across China. Theoretical and managerial implications are discussed.en_US
dcterms.extentv, 125 pages : color illustrationsen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.issued2016en_US
dcterms.educationalLevelAll Doctorateen_US
dcterms.educationalLevelD.B.A.en_US
dcterms.LCSHBusiness communication.en_US
dcterms.LCSHChina -- Commerce.en_US
dcterms.LCSHCorporate culture -- China.en_US
dcterms.LCSHBusiness networks -- China.en_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.accessRightsrestricted accessen_US

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Please use this identifier to cite or link to this item: https://theses.lib.polyu.edu.hk/handle/200/8761