| Author: | Li, Wan Sze |
| Title: | To what extent can Hong Kong wine retail businesses use ICTs specifically mobile phone applications, to grow their business? |
| Advisors: | Pratt, Stephen (SHTM) |
| Degree: | M.Sc. |
| Year: | 2017 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Wine and wine making -- China -- Hong Kong Mobile apps |
| Department: | School of Hotel and Tourism Management |
| Pages: | viii, 60 pages : illustrations |
| Language: | English |
| Abstract: | Purpose: The purpose of this research is to examine the Hong Kong wine consumers' willingness to use the wine app. Design/Methodology/Approach: The questionnaire distributed online and completed by 100 of female and male Hong Kong residents. All of respondents consumed wine (wine made from grape) in the past year. This research describes the consumer willingness by the variables of satisfaction, function, information and usage. Findings: The findings suggest the relation of the consumers' willingness and the technology of wine app. The data showed the level of consumers' experience with the satisfaction, information and function provided by wine app. The Hong Kong wine company can take the advantage of the modern mobile technology of wine app. Research limitations/Implications: The sample size relatively small due to limited time and resources. As the result, it is not easy to find respondents with consumed wine in the past year and based on wine app preference. The survey only distributed online and did not have interact with the respondents. Future research will be benefited from increased the sample from different wine retailer and qualitative research for in-depth investigation. Practical Implications: The data provide evidence that the relation between wine app and Hong Kong wine retail business is based on the consumers' willingness. The findings have implication to develop a professional mobile app technology. Originality/Value: This research can help to grow the Hong Kong wine retail business by wine app. It also helps to develop the position and strategies in the wine market. Paper Type: Research Paper |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 991022043448903411.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.24 MB | Adobe PDF | View/Open |
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