Full metadata record
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorLam, Wai-ling-
dc.publisherHong Kong Polytechnic University-
dc.rightsAll rights reserveden_US
dc.titleWhy tourists do not visit outlying islands in Hong Kongen_US
dcterms.abstractUnderstanding factors affecting decision making of travelers on choice of attractions will help in developing appropriate marketing strategies to the target segments. Similarly, understanding the rationales of non visit can also help to develop marketing strategies to capture the market opportunities that non-visiting may represent. Outlying islands in Hong Kong have been aggressively promoted and marketed by various stakeholders to attract visitation by tourists, but, the result is still disappointing. To have a better understanding about the profiles, characteristics, behaviors and rationales of non outlying islands visitors, this study was designed to explore the reasons why tourists do not visit outlying islands, and to explore whether there are any differences between motivations, attractions visited, satisfaction and trip characteristics as well as socio-demographic characteristic of outlying islands visitors and non-outlying islands visitors. A survey was conducted with 669 tourists to Hong Kong. The results show that lack of time, awareness and interest as well as plans made prior to departure to visit other attractions were the major reasons why tourists did not visit outlying islands. Though complementary tour, shorter tour / trip duration and provision of regular ferry services between islands are top three incentives that can motivate tourists to visit outlying islands, it is difficult to provide in reality. Shifting the target audiences to local westerners and repackaging outlying islands as eco and cultural attractions as well as focusing promotional message in overseas media may be far more practical to stimulate visitation.en_US
dcterms.extentx, 57 leaves ; 30 cmen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.educationalLevelAll Masteren_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.LCSHTourists -- China -- Hong Kongen_US
dcterms.LCSHIslands -- China -- Hong Kongen_US
dcterms.accessRightsrestricted accessen_US

Files in This Item:
File Description SizeFormat 
b19267575.pdfFor All Users (off-campus access for PolyU Staff & Students only)3.23 MBAdobe PDFView/Open

Copyright Undertaking

As a bona fide Library user, I declare that:

  1. I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
  2. I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
  3. I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.

By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.

Show simple item record

Please use this identifier to cite or link to this item: https://theses.lib.polyu.edu.hk/handle/200/930