| Author: | 倪紅 Ni, Hong |
| Title: | 影响中国饭店民族品牌发展因素的研究 Ying xiang Zhongguo fan dian min zu pin pai fa zhan yin su de yan jiu |
| Degree: | M.Sc. |
| Year: | 2006 |
| Subject: | Hong Kong Polytechnic University -- Dissertations. Hotel management -- China. Brand name products -- China. |
| Department: | School of Hotel and Tourism Management |
| Pages: | 73 leaves ; 30 cm. |
| Language: | Chinese |
| Abstract: | The globalize development of world economy makes china face the world. Therefore, the developing process and the expressive-force of hotel industry, shown as the Chinese opening economy have a representative meaning. In the 80's, when JianGuo Hotel in china retained Hong Kong Peninsula Group, it just meant the real beginning of Chinese hotel industry. After 20 years, the Chinese hotel industry has got a deep variety. The international hotel group continuously entered to share the Chinese market. That not only promoted the progress and development of the Chinese hotel industry, but also made the Chinese hotel industry face greater competition crisis. During the last 20 years development, by study, imitation reaching improvement and development, exploring the local hotel management experience, and also setup national brand which invade the market and the whole world. Getting the experience from the contact with the international hotel group's management which helps in setting up brand hotel, establishing national brand hotel, heading for hotel group development is the real competition for Chinese hotel. As the world economy is developing in integration, communication, information and property-right, the brand management is the core of competition of enterprises. Based on the Chinese hotel developing process and combined the advantage of international hotel group in China, after investigating the differences, we found that there is a gap between local and international hotel. Chinese hotel should set up national hotel brand, so as to fulfill the world economic requirements. Through many researches lot of data analysis and comparison; detecting the gap between domestic hotels and hotels managed by international famed hotel groups. Meanwhile it puts forward that for the competition, we must have the brand consciousness, look for the otherness and search the way suitable for our national brand, then we can head for the world. In 2020, china will become the largest travel destination country. The development of Chinese economy is urging that the domestic hotel must set up national brand and of course hotel group. And then it is possible for the Chinese hotel industry to stand for competition. |
| Rights: | All rights reserved |
| Access: | restricted access |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| b20954104.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 8.92 MB | Adobe PDF | View/Open |
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