Author: Bu, Nai Peng
Title: Enhancing destination image and competitiveness : a tourism planning approach
Degree: DHTM
Year: 2018
Subject: Hong Kong Polytechnic University -- Dissertations
Tourism -- Planning
Tourism -- Management
Tourism -- China
Department: School of Hotel and Tourism Management
Pages: ix,156 pages : color illustrations
Language: English
Abstract: This study aims to analyze the reasons why some tourism planning cases in China are unsuccessful and the ways to enhance destination image and competitiveness through tourism planning. This study also provides strategies for local government and tourism planners to create a desirable destination image and competitiveness through tourism planning. Many studies focus on tourism planning, tourism development, local community participation and attitude, and planning implementation. Few studies investigate the factors influencing or reasons for creating desirable destination image and competitiveness of master tourism planning or the distortion of final results during implementation. The study extends the existing research by discussing master tourism planning to find strategies of creating a desirable destination image and competitiveness and analyzing and evaluating the tourism planning strategy in China. This study mainly covers 1) tourism planning, which involves destination competitiveness and destination image; 2) the role of government, tourism planners, and local community in fostering tourism development; and 3) the strategies for generating desirable destination competitiveness and image. Qualitative methods are used to collect, analyze and interpret the research data. The themes and categories of the data are classified and summarized. The ideas and perspectives expressed by individual interviewees are also compared with the material gathered from informants. Content analysis is performed on documents from first-hand and secondary sources to learn about the most important issues in tourism planning that originate from professional and governmental perspectives and understand the planning methods and approaches used in tourism plans. To fully understand the motivations and objectives on how to create a desirable image and enhance competitiveness during tourism planning, a series of interviews with open-ended and semi-structured questions are designed and conducted, followed by more specific and in-depth ones. Interviewees are contacted through face-to-face communication and interviews. Answers, comments, and notes are summarized and transcribed immediately upon completing an interview for content analysis. Primary elements and attributes in tourism planning include natural socioeconomic environment, natural resources, transportation, accommodation, and infrastructure. This study contributes to theoretical understanding of the primary and secondary elements in planning, and also develops a conceptual model showing the interrelationships of destination image and destination competitiveness. That is, government, local residents, and tourism leisure and recreation activities are also crucial to decision making through tourism planning. This study also provides suggestions for government and tourism planners in China. Future studies must choose and explore other cases at the master planning level to operationalize the new proposed conceptual framework.
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Please use this identifier to cite or link to this item: https://theses.lib.polyu.edu.hk/handle/200/9825