Author: Su, Yu Tien
Title: Hong Kong's development as a cruise port destination : an investigation of stakeholder alignment
Advisors: King, Brian (SHTM)
Degree: DHTM
Year: 2018
Subject: Hong Kong Polytechnic University -- Dissertations
Cruise lines -- China -- Hong Kong
Cruise lines -- Management
Department: School of Hotel and Tourism Management
Pages: x, 296 pages : color illustrations
Language: English
Abstract: During the past four decades cruise tourism has been an outstanding performer in the growth of the global tourism sector. However, the wider tourism literature has shown a surprising neglect of this niche sector. Of the existing research on cruise tourism, most has focused on cruise lines and has neglected the perspectives of stakeholders. Noting the gap, it is evident that valuable insights can be gained from the Hong Kong experience where effective stakeholder collaborations have played an important role in the recent development of cruise tourism. This thesis has adopted a multiple-staged, iterative Delphi research method combining qualitative in-depth interviews and quantitative Likert Scale data collection. The research seeks to identify consensus about cruise tourism development issues with particularly regard to stakeholder collaborations. The research engages a purposively selected group of 21 seasoned experts within the Hong Kong cruise tourism community. The investigation offers both practical and theoretical findings. The research proposes a set of guiding principles for an integrated approach to cruise tourism development planning, drawing upon the in-depth interviews and consensus surveys. The experience of managing stakeholder engagements in developing cruise tourism in Hong Kong provides useful lessons for the emerging cruise market more generally. Several key factors for appropriate stakeholder engagement have been reviewed and confirmed by the research. From a theoretical perspective, the roles of influence and balance of power in the cruise tourism supply chain are scrutinised by adopting a holistic and integrated approach towards three critical decisions in cruise development, namely: Port Choice Decision, Itinerary Decision, and Length of Port Stay. The research also considers the role of public private partnerships (PPPs) in the vertical integration of cruise infrastructure development to explain a prospective reallocation of the balance of power amongst stakeholders. Drawing upon Butler's Tourism Area Life Cycle (TALC) model, the researcher also deliberates on cruise development as a vehicle for reduced tourism growth or rejuvenation respectively, by illustrating the economic concepts of cruise development demand and supply. Lastly, the study enriches the current literature on cruise tourism in Hong Kong.
Rights: All rights reserved
Access: restricted access

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