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DC FieldValueLanguage
dc.contributorDepartment of Applied Social Sciencesen_US
dc.creatorChung, Chi-leung-
dc.publisherHong Kong Polytechnic University-
dc.rightsAll rights reserveden_US
dc.titleA socio-cultural analysis of creativity in capitalism : a case study of an advertising agency in Hong Kongen_US
dcterms.abstractThis dissertation studies creativity in capitalism from a critical socio-cultural perspective. It draws upon and re-interprets the insights of such masters of modern sociological thoughts as Weber and Marx, and, based on empirical field data, analyses the tension between capitalism and creativity and the potential in the former for the latter. The research, based on field research lasting over six months in a respected advertising agency in Hong Kong, studies the culture and the social process occurring in a specific organizational context. Participant observation and interviews are the major methods employed for this study. The aim of the study is to find out how certain prerequisites of a capitalist organization can intimidate the functioning and the development of creativity and how certain practices, at an operational and organizational level, are at work to counteract the pressures generated by capitalism. Key findings suggest that creativity is difficult but possible in a capitalist context. The possibility is very much dependent on the role taken by the leaders. The notion of charisma, coined by Max Weber, helps explain the importance of leadership in resolving the constant tensions generated from the dynamics between profit, efficiency and creativity. Furthermore, it is found that the charismatic leadership is an active, flexible and high-energy platform for organizing creativity and inducing change in a capitalist organization.en_US
dcterms.extentv, 249 p. : ill. ; 30 cmen_US
dcterms.isPartOfPolyU Electronic Thesesen_US
dcterms.educationalLevelAll Doctorateen_US
dcterms.LCSHHong Kong Polytechnic University -- Dissertationsen_US
dcterms.LCSHAdvertising -- China -- Hong Kong -- Case studiesen_US
dcterms.LCSHIndustrial sociology -- Case studiesen_US
dcterms.LCSHCreative abilityen_US
dcterms.accessRightsopen accessen_US

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