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Browsing by Department > Department of Management and Marketing
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Showing results 40 to 59 of 102
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Year
Title
Author
2019
Guilt trips : how nudity in advertising enhances pro-social behaviour
Heijink, Marloes
2021
Helping or ostracizing? Employee responses to coworker anxiety expression
Li, Diwan
2012
How am I supposed to live without you : an investigation of antecedents and consequences of workplace ostracism
Xu, Hanhua
2022
How and when does leaders’ expressed humility influence employee upward voice? An examination of self-presentation mechanisms
Tan, Haoyi
2022
How consumers make unilateral decisions in joint consumption
Wang, Yijie
2011
How customers assess rebranding strategy : the impact of perceived brand image similarity and loyalty before rebranding
Liu Shuk-woon
2023
How does post-purchase regret influence consumers' purchase intention for the almost-chosen brand in online shopping : the mediating role of self-brand connection
Wang, Suyue
2023
How voice content is developed by employees and evaluated by managers : a construal level perspective
Zhang, Shimin
2023
Impact of communication creativity on customer acquisition in B2B marketing communication under cross-border context
Zhao, Danyang
2021
The impact of content and sentiment coherence on information diffusion
Chen, Zihan
2015
Impact of information presentation on the users' intention to explore business intelligence system
Yang, Junyi
2011
Impacts of process and behavioral planning factors on the quality of marketing plan in China
Wu, Keming
2021
The influence of product type on consumers’ value perceptions of expiring products
Liu, Qianqian
2021
Influencer authenticity
Gao, Yi
2012
Innovation-oriented leadership, contingencies and outcomes in the multiple stages of innovation process
Kong, Hao
2004
An integrated model of online customer loyalty
Tam, Tsui-wa Christine
2012
An integrative framework of customers' perceived discrimination and its impact : an empirical study of tourists in Hong Kong
Ye, Haobin
2011
International exchange partner identification : methods, antecedents and consequences
Zhan, Ge
2009
Interpersonal relationships, emotions, and harming : the role of cooperative goals
Lam, Ka-fung Catherine
2019
An investigation of the antecedents and consequences of team members' external learning : a bottom-up model
Ling, Chuding