Browsing by Department > Department of Management and Marketing

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 中
or enter first few letters:  
Showing results 52 to 71 of 114 < previous   next >
YearTitleAuthor
2022The impact of cause-related marketing on preference for visual salienceWang, Jie
2023Impact of communication creativity on customer acquisition in B2B marketing communication under cross-border contextZhao, Danyang
2021The impact of content and sentiment coherence on information diffusionChen, Zihan
2015Impact of information presentation on the users' intention to explore business intelligence systemYang, Junyi
2011Impacts of process and behavioral planning factors on the quality of marketing plan in ChinaWu, Keming
2023Improving digital resilience in the healthcare domain via effective use of online healthcare communitiesLiu, Yinghao
2023The influence of information privacy concern on individuals' green consumptionLiu, Xin
2021The influence of product type on consumers’ value perceptions of expiring productsLiu, Qianqian
2021Influencer authenticityGao, Yi
2012Innovation-oriented leadership, contingencies and outcomes in the multiple stages of innovation processKong, Hao
2004An integrated model of online customer loyaltyTam, Tsui-wa Christine
2012An integrative framework of customers' perceived discrimination and its impact : an empirical study of tourists in Hong KongYe, Haobin
2011International exchange partner identification : methods, antecedents and consequencesZhan, Ge
2009Interpersonal relationships, emotions, and harming : the role of cooperative goalsLam, Ka-fung Catherine
2019An investigation of the antecedents and consequences of team members' external learning : a bottom-up modelLing, Chuding
2019Is all that glitters gold? : the effect of product glossiness on consumer judgmentsSong, Jiaqi Flora
2018Is paternalistic leadership challenge or hindrance? : congruence effect and incongruence effect of authoritarianism and benevolence on employee outcomesXia, Ying
2019Is workplace telepressure always bad? : exploring its effects on knowledge sharingFung, Chun Yeung Walter
2012IT department's service climate, top management support and organizational impact of enterprise resource planning systemsDing, Bin Ashley
2011IT governance and agility : organizational information processing perspectiveChau, Chung-kei
Showing results 52 to 71 of 114 < previous   next >