|Lam, Wai-ching Maria
|Service breakthrough at Fotomax
|Fotomax (F.E.) Ltd
Customer services -- Quality control
Video rental services -- China -- Hong Kong
Photography -- Printing processes
Hong Kong Polytechnic -- Dissertations
|Department of Management
|ix, 71 leaves : ill. ; 30 cm
|Chapter One introduces the movtivation and the objective of this research paper. Chapter Two discusses various issues on the service marketing with particular references on a therorectical standpoint. This chapter also addresses the concept between service and service breakthrough and discusses the elements contained in a service breakthrough system. Chapter Three is a literature review on the Conceptual Model of Service Quality. Chapter Four briefs the methodology used in the preparation of collecting inputs from various marketing surveys. Chapter Five introduces the background of Fotomax (F.E.) Ltd. and analyses its marketing conditions. Chapter Six summarizes the results of findings for the service standard of Fotomax, based on which the recommendations are made. Chapter Seven outlines the recommendations on the new service breakthrough system which will be adopted by Fotomax. Chapter Eight contains a summary conclusion of this research project.
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