Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Department of Management | en_US |
| dc.creator | Lam, Wai-ching Maria | - |
| dc.identifier.uri | https://theses.lib.polyu.edu.hk/handle/200/112 | - |
| dc.language | English | en_US |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.rights | All rights reserved | en_US |
| dc.title | Service breakthrough at Fotomax | en_US |
| dcterms.abstract | Chapter One introduces the movtivation and the objective of this research paper. Chapter Two discusses various issues on the service marketing with particular references on a therorectical standpoint. This chapter also addresses the concept between service and service breakthrough and discusses the elements contained in a service breakthrough system. Chapter Three is a literature review on the Conceptual Model of Service Quality. Chapter Four briefs the methodology used in the preparation of collecting inputs from various marketing surveys. Chapter Five introduces the background of Fotomax (F.E.) Ltd. and analyses its marketing conditions. Chapter Six summarizes the results of findings for the service standard of Fotomax, based on which the recommendations are made. Chapter Seven outlines the recommendations on the new service breakthrough system which will be adopted by Fotomax. Chapter Eight contains a summary conclusion of this research project. | en_US |
| dcterms.extent | ix, 71 leaves : ill. ; 30 cm | en_US |
| dcterms.isPartOf | PolyU Electronic Theses | en_US |
| dcterms.issued | 1990 | en_US |
| dcterms.educationalLevel | All Master | en_US |
| dcterms.educationalLevel | M.B.A. | en_US |
| dcterms.LCSH | Fotomax (F.E.) Ltd | en_US |
| dcterms.LCSH | Customer services -- Quality control | en_US |
| dcterms.LCSH | Video rental services -- China -- Hong Kong | en_US |
| dcterms.LCSH | Photography -- Printing processes | en_US |
| dcterms.LCSH | Hong Kong Polytechnic -- Dissertations | en_US |
| dcterms.accessRights | restricted access | en_US |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b11509673.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.5 MB | Adobe PDF | View/Open |
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