| Author: | Lam, Wai-ching Maria |
| Title: | Service breakthrough at Fotomax |
| Degree: | M.B.A. |
| Year: | 1990 |
| Subject: | Fotomax (F.E.) Ltd Customer services -- Quality control Video rental services -- China -- Hong Kong Photography -- Printing processes Hong Kong Polytechnic -- Dissertations |
| Department: | Department of Management |
| Pages: | ix, 71 leaves : ill. ; 30 cm |
| Language: | English |
| Abstract: | Chapter One introduces the movtivation and the objective of this research paper. Chapter Two discusses various issues on the service marketing with particular references on a therorectical standpoint. This chapter also addresses the concept between service and service breakthrough and discusses the elements contained in a service breakthrough system. Chapter Three is a literature review on the Conceptual Model of Service Quality. Chapter Four briefs the methodology used in the preparation of collecting inputs from various marketing surveys. Chapter Five introduces the background of Fotomax (F.E.) Ltd. and analyses its marketing conditions. Chapter Six summarizes the results of findings for the service standard of Fotomax, based on which the recommendations are made. Chapter Seven outlines the recommendations on the new service breakthrough system which will be adopted by Fotomax. Chapter Eight contains a summary conclusion of this research project. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b11509673.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.5 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/112