| Author: | Ip, Po Kan Ive |
| Title: | A transformation of Hong Kong locals after COVID-19 – the ripple effect on cultivating revisit food and beverage customers through packages |
| Advisors: | Lin, Michael (SHTM) |
| Degree: | M.Sc. |
| Year: | 2023 |
| Subject: | Hotels -- China -- Hong Kong COVID-19 Pandemic, 2020- -- China -- Hong Kong -- Influence COVID-19 (Disease) -- Economic aspects -- China -- Hong Kong Hong Kong Polytechnic University -- Dissertations |
| Department: | School of Hotel and Tourism Management |
| Pages: | 67 pages : illustrations |
| Language: | English |
| Abstract: | During the COVID-19 pandemic, staycation, a value-based pricing product, enabled locals to gain a thoughtful understanding of luxury hotels. The phenomenon indicated during the crisis; hotels must shift the focus from tourists to locals to maintain business afloat. This research leveraged the phenomenon and examined the relationships between price-value, need for status and satisfaction of the staycation package, as well as the revisit intention towards the hotel’s food and beverage(“F&B”) as a result of the ripple effect, which also aligned with the change theory in behaviour study. The findings help luxury hotels react to and recover from crises more quickly by taking a crisis as an opportunity. To develop a new sustainable source of revenue in the hotel’s F&B, and help transform hotels into a social hub for tourists and locals during a crisis, contributing to hotels’ revenue and marketing strategy. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 6858.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 904.51 kB | Adobe PDF | View/Open |
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