|Ip, Po Kan Ive
|A transformation of Hong Kong locals after COVID-19 – the ripple effect on cultivating revisit food and beverage customers through packages
|Lin, Michael (SHTM)
|Hotels -- China -- Hong Kong
COVID-19 Pandemic, 2020- -- China -- Hong Kong -- Influence
COVID-19 (Disease) -- Economic aspects -- China -- Hong Kong
Hong Kong Polytechnic University -- Dissertations
|School of Hotel and Tourism Management
|67 pages : illustrations
|During the COVID-19 pandemic, staycation, a value-based pricing product, enabled locals to gain a thoughtful understanding of luxury hotels. The phenomenon indicated during the crisis; hotels must shift the focus from tourists to locals to maintain business afloat. This research leveraged the phenomenon and examined the relationships between price-value, need for status and satisfaction of the staycation package, as well as the revisit intention towards the hotel’s food and beverage(“F&B”) as a result of the ripple effect, which also aligned with the change theory in behaviour study. The findings help luxury hotels react to and recover from crises more quickly by taking a crisis as an opportunity. To develop a new sustainable source of revenue in the hotel’s F&B, and help transform hotels into a social hub for tourists and locals during a crisis, contributing to hotels’ revenue and marketing strategy.
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