| Author: | 宋青青 Song, Qingqing |
| Title: | 論特許經營在中國餐飲業發展中的機遇和挑戰 Lun te xu jing ying zai Zhongguo can yin ye fa zhan zhong de ji yu he tiao zhan |
| Degree: | M.Sc. |
| Year: | 2002 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Caterers and catering -- China Restaurants -- China Food service -- China |
| Department: | School of Hotel and Tourism Management |
| Pages: | vii, 80 leaves ; 30 cm |
| Language: | Chinese |
| Abstract: | The continuous development of the catering industry in China brings in more opportunities and challenges for franchising. The purpose of this study is to find out the factors affecting the franchising of the international and indigenous enterprises through the three methods, namely literature review, in-depth interviews and factors analysis. These factors include business culture, operation ideas, management model, talent policy and service-oriented behavior. Through the gap analysis about the comparison between the foreign and national brands, the study also explores the ways to solve the above problems. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b16431236.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.96 MB | Adobe PDF | View/Open |
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