| Author: | 彭卓林 Peng, Zhuolin |
| Title: | 体验营销应用于酒店餐饮的研究 : 以宁波华侨豪生大酒店为例 Ti yan ying xiao ying yong yu jiu dian can yin de yan jiu : yi Ningbo Hua qiao hao sheng da jiu dian wei li |
| Other Title: | An empirical study on experience marketing in catering of Hotel |
| Degree: | M.Sc. |
| Year: | 2007 |
| Subject: | Hong Kong Polytechnic University -- Dissertations. Hotels -- China -- Ningbo Shi. Caterers and catering -- Marketing. |
| Department: | School of Hotel and Tourism Management |
| Pages: | iii, 56 leaves : ill. ; 30 cm. |
| Language: | Chinese |
| Abstract: | With the rapid and continuous growth of the economic development in Ningbo, more and more social restaurants are set up, the hotel catering have to face the challenge. the objective of this study is to find out how to use the experience marketing in hotel catering. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b21668097.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 6.66 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/2769