| Author: | 丁煒 Ding, Wei Jenny |
| Title: | 中國上海導游對旅行社的感知和期望研究 |
| Other Title: | The study of the tour guide perception and expectation of the travel agencies in Shanghai China |
| Degree: | M.Sc. |
| Year: | 2004 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Tour guides (Persons) -- China -- Shanghai Travel agents -- China -- Shanghai |
| Department: | School of Hotel and Tourism Management |
| Pages: | xi, 72 leaves : ill., charts ; 30 cm |
| Language: | Chinese |
| Abstract: | The study is to find the gap between the expectation and perception among the tour guides with over one year working experience in Shanghai. The result of the study found that there was a severe gap between the high expectation and low perception. 32 unmet expectation factors related to satisfaction were reduced to 8 ones through factor analysis. The unmet expectation factors were partially positively correlated with satisfaction and partially negatively correlated with turnover intention. Satisfaction was negatively correlated with turnover intention. Though the findings in the analysis, it is suggested that travel agencies could shortens the gaps to promote the satisfaction and minimize the turnover intention by the human resource strategies in recruiting new travel guide, advocating life-long profession, maintaining brains and building ideal working environment. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b17810140.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.76 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/3348