| Author: | 全順蘭 Quan, Shunlan |
| Title: | 韩语导游工作满意度调查研究 : 以中国华东地区为调查区域 Han yu dao you gong zuo man yi du diao cha yan jiu : yi Zhongguo Hua dong di qu wei diao cha qu yu |
| Other Title: | An investigation of Korean tour guides' job satisfaction : the case of travel agencies in East China area |
| Degree: | M.Sc. |
| Year: | 2006 |
| Subject: | Hong Kong Polytechnic University -- Dissertations. Tour guides (Persons) -- China. |
| Department: | School of Hotel and Tourism Management |
| Pages: | xiii, 130 leaves : charts ; 30 cm. |
| Language: | Chinese |
| Abstract: | This study is about Korean language tour guides who have at least six months of work experience in the East China region including Shanghai and Hangzhou. The work is focused on the investigation of the tour guides' job satisfaction and factors affecting their job satisfaction and turnover intention. High employee turnover in the travel industry has become one of the major concerns for travel agency managers. Many studies have found that turnover is related to job satisfaction and the importance of job facets perceived by employees. The study examines the relationship between demographic characteristics of travel guides and job satisfaction, and also examines the importance of job related factors. Data were collected through questionnaires. Frequency distributions, Factor analysis, Bivariate, Regression independent-samples t-test and one-way ANOVA were used to analyze the data. The study findings show that there are significant differences between demographic variables of travel guides and the six Job Descriptive Index (JDI) categories. It is suggested that training and development programmes, particularly for newcomers and well-educated travel guides, and a total quality management approach may help improve job satisfaction with the job. Through the findings in the study it is suggested that travel agencies could shorten the gaps to promote job satisfaction and minimize the turnover intention by optimizing human resources strategies in recruiting new travel guides, advocating life-long profession and building ideal working environment. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b19863299.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 14.29 MB | Adobe PDF | View/Open |
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