Author: | Mok, Pui-keung |
Title: | The relationship among corporate entrepreneurship, market orientation, organizational flexibility and the performance of Hong Kong companies |
Degree: | M.B.A. |
Year: | 2004 |
Subject: | Hong Kong Polytechnic University -- Dissertations Entrepreneurship -- China -- Hong Kong Organizational change -- China -- Hong Kong Marketing Performance |
Department: | Graduate School of Business |
Pages: | 75 leaves : ill. ; 30 cm |
Language: | English |
Abstract: | Corporate Entrepreneurship ("CE"), Market Orientation ("MO") and Organizational Flexibility ("OF") are being widely recognized as important factors to improve the companies' performance. This paper aims to study the relationship of these three factors and companies' performance in two directions. The first direction is to study the impact of CE, MO and OF separately on the companies' performance of high-tech companies in Hong Kong. Three hypotheses are proposed and tested. Particular attention is given to high-tech companies in Hong Kong in this paper because high-tech is generally considered as one of the keys to success in world manufacturing competition and many countries has already treated technology as central to the long-term development. The another direction is to examine the effectiveness of CE, MO and OF to the Hong Kong companies' performance under different environments (Technology Sophistication, Dynamic and Hostile). Nine hypotheses are proposed and tested. The finding can provide some useful reference to the mangers of Hong Kong companies for improving their business performance under these environments. |
Rights: | All rights reserved |
Access: | restricted access |
Files in This Item:
File | Description | Size | Format | |
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b17820145.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 2.44 MB | Adobe PDF | View/Open |
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