| Author: | 李媛媛 Li, Yuanyuan |
| Title: | 业主视角出发分析与国际酒店管理集团合作的利与弊 Ye zhu shi jiao chu fa fen xi yu guo ji jiu dian guan li ji tuan he zuo de li yu bi |
| Degree: | M.Sc. |
| Year: | 2011 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Hotel management -- China |
| Department: | School of Hotel and Tourism Management |
| Pages: | 57 leaves ; 30 cm. |
| Language: | Chinese |
| Abstract: | 我国酒店业主与国际酒店管理集团合作已经成为一种普遍的现象。为系 统分析合作的利弊，本文对 6 名长期服务于酒店业主企业的高层管理人员进 行了深度访谈。当前我国酒店业主缺乏酒店经营管理的专门技能和人才储备， 需要与国际酒店管理集团进行优势互补，通过开展合作来提升酒店经营管理水平。酒店业主与国际酒店管理集团之间的合作利大于弊。酒店业主可以在 酒店投资收益率、营销渠道建设、稳定客源培养、品牌价值提升、管理经验学习积累等方面获得多种收益，但同时也可能由于在合作中处于被动地位， 话语权较小，理念冲突等原因而导致自身权益保护不力。 |
| Rights: | All rights reserved |
| Access: | restricted access |
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|---|---|---|---|---|
| b24630068.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 692.53 kB | Adobe PDF | View/Open |
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