Author: 李媛媛
Li, Yuanyuan
Title: 业主视角出发分析与国际酒店管理集团合作的利与弊
Ye zhu shi jiao chu fa fen xi yu guo ji jiu dian guan li ji tuan he zuo de li yu bi
Degree: M.Sc.
Year: 2011
Subject: Hong Kong Polytechnic University -- Dissertations
Hotel management -- China
Department: School of Hotel and Tourism Management
Pages: 57 leaves ; 30 cm.
Language: Chinese
Abstract: 我国酒店业主与国际酒店管理集团合作已经成为一种普遍的现象。为系 统分析合作的利弊,本文对 6 名长期服务于酒店业主企业的高层管理人员进 行了深度访谈。当前我国酒店业主缺乏酒店经营管理的专门技能和人才储备, 需要与国际酒店管理集团进行优势互补,通过开展合作来提升酒店经营管理水平。酒店业主与国际酒店管理集团之间的合作利大于弊。酒店业主可以在 酒店投资收益率、营销渠道建设、稳定客源培养、品牌价值提升、管理经验学习积累等方面获得多种收益,但同时也可能由于在合作中处于被动地位, 话语权较小,理念冲突等原因而导致自身权益保护不力。
Rights: All rights reserved
Access: restricted access

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