| Author: | 王石海 Wang, Shihai |
| Title: | 三亚酒店业的机遇与挑战 Sanya jiu dian ye de ji yu yu tiao zhan |
| Degree: | M.Sc. |
| Year: | 2011 |
| Subject: | Hong Kong Polytechnic University -- Dissertations Hotels -- China -- Sanya Shi |
| Department: | School of Hotel and Tourism Management |
| Pages: | 70 leaves : ill., charts ; 30 cm. |
| Language: | Chinese |
| Abstract: | 本文撰写的目的是通过调查研究，发现三亚酒店业的机遇和挑战，并提出 合理的应对策略，使用定性研究的方法，结合理论文献，试图揭示三亚酒店市 场的实际状况。在研究中发现，国际旅游岛建设对酒店业的政策倾斜，带来前 所未有的发展机遇。三亚酒店业应利用已有的地理资源，充分发挥旅游目的地 优势。积极避免和降低人员成本和人力资源的缺乏所带来的营运压力，正确面 对采购成本提高、能源价格上涨的不利因素，结合收益控制和酒店管理软件的 分析和控制功能，提高生产力，保持收益最大化的最终目的，以提高投资者信 心，争取更多的销售机会，以促进三亚酒店业的稳定发展。本文在结论篇试图 用SWOT的方式展示研究结果，以辩证的态度阐述面临的机遇和挑战。 |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b24630044.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.82 MB | Adobe PDF | View/Open |
Copyright Undertaking
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item:
https://theses.lib.polyu.edu.hk/handle/200/6376