|Author:||Fan, Xuefeng Daisy|
|Title:||Potential mainland Chinese cruise travelers' expectation, motivation, and intention|
|Subject:||Cruise lines -- China.|
Travelers -- China -- Attitudes.
Hong Kong Polytechnic University -- Dissertations
|Department:||School of Hotel and Tourism Management|
|Pages:||ix, 79 leaves : ill. ; 30 cm.|
|Abstract:||The cruise industry is the fastest growing category in the entire leisure market. To China, cruise industry, especially the outbound cruise is a new concept because of the limited development and restricted policies of tourism. So far, although there are some research on the motivation of cruise in Asia, such as Hong Kong (Qu, and Wong, 1999) and Taiwan (Josiam, Huang, Spears, Kennon, and Bahulkar, 2009), few publications mentioned Mainland Chinese consumers' perception of cruise. To bridge this gap, this study aimed at exploring the preferences of Mainland Chinese potential cruisers and the expectation, motivation and intention of cruise. This research also developed a conceptual framework, Expectation, Motivation and Intention (EMI) Model based on the three constructs with comprehensive literature reviews. Data was collected in Beijing and Shanghai with 242 valid respondents and the results showed that the proposed model was partially supported. Results of the research provided two significant contributions. Theoretically, it provided a new relationship model among expectation, motivation, and intention of Mainland Chinese potential cruise travelers. Practically, the results provided cruise operators and travel agents specific insights on the market in Mainland China, and also offered some practical implications.|
Files in This Item:
|b24580429.pdf||For All Users (off-campus access for PolyU Staff & Students only)||1.38 MB||Adobe PDF||View/Open|
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item: