|Title:||Perception of Shanghai as an international convention destination : meeting planners versus meeting attendees|
|Subject:||Convention facilities -- China -- Shanghai|
Hong Kong Polytechnic University -- Dissertations
|Department:||School of Hotel and Tourism Management|
|Pages:||viii, 84 leaves : ill. ; 30 cm.|
|Abstract:||The conventions and meetings industry has already been one of the most important segments in tourism industry for decades. Since organizing meetings and conventions produces potential tourism imports that contribute significant economic benefits to the destination, lots of tourism authorities throughout the world are keen to attract convention visitors to their destinations. In order to provide insights for marketers to further understand and better manage convention industry in Shanghai, this study assessed the performance of Shanghai as an international convention destination as perceived by both meeting planners and meeting attendees. Qualitative content analysis was conducted to evaluate the results from in-depth interviews with meeting planners, meanwhile, Importance-Performance Analysis (IPA) was applied to analyze the questionnaire results from meeting attendees, later, the comparison between two groups was analyzed. The findings of this research pointed out that Shanghai effectively met the preferences of both meeting planners and attendees in highly important areas such as security & safety of the destination, ease of access, qualty of meeting facilities and hotel rooms, however, the city still needs to improve weaknesses relate to below aspects: firstly, Shanghai lacks meeting talents so that the meeting service quality is influenced to be in low performance; secondly, Shanghai performs low in terms of language skills; thirdly, the ground transportation system does not work well in Shanghai; finally, develop more meeting venues that can accommodate more than 1000 attendees, as well as build more hotels to make sure the hotel capacity is large enough in high demand season are both important for Shanghai to further develop convention industry in the future.|
Files in This Item:
|b24580533.pdf||For All Users (off-campus access for PolyU Staff & Students only)||2.96 MB||Adobe PDF||View/Open|
As a bona fide Library user, I declare that:
- I will abide by the rules and legal ordinances governing copyright regarding the use of the Database.
- I will use the Database for the purpose of my research or private study only and not for circulation or further reproduction or any other purpose.
- I agree to indemnify and hold the University harmless from and against any loss, damage, cost, liability or expenses arising from copyright infringement or unauthorized usage.
By downloading any item(s) listed above, you acknowledge that you have read and understood the copyright undertaking as stated above, and agree to be bound by all of its terms.
Please use this identifier to cite or link to this item: