| Author: | Lin, Zhitao |
| Title: | Online trust and its influence in C2C e-commerce with Taobao as a case example |
| Degree: | M.Sc. |
| Year: | 2014 |
| Subject: | Electronic commerce. Electronic commerce -- Psychological aspects Trust Taobao (Firm) Hong Kong Polytechnic University -- Dissertations |
| Department: | Department of Computing |
| Pages: | viii, 64 leaves : illustrations (some color) ; 30 cm |
| Language: | English |
| Abstract: | The development of e-commerce has been increasing rapidly since 1993 and created a lot of benefits in China. For instance, the C2C (customer to customer), occupied the main e-commerce market, has brought a lot of convenience for consumers. In addition, the development of C2C greatly enhanced the economic growth in China. In this study, I focus on several essential elements such as the price of products and customers' feedback which deeply influence the online trust, by analyzing the case of Taobao. There are many factors that are able to affect the online trust; however, what I research for elements which are important for online. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b27577326.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 1.92 MB | Adobe PDF | View/Open |
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