| Author: | 王智林 Wang, Zhilin |
| Title: | 酒店中央预定系统 (CRS) 功能分析 : 以上海为调查城市 Jiu dian zhong yang yu ding xi tong (CRS) gong neng fen xi : yi Shanghai wei diao cha cheng shi |
| Other Title: | Analysis of hotel central reservation system based in Shanghai |
| Degree: | M.Sc. |
| Year: | 2007 |
| Subject: | Hong Kong Polytechnic University -- Dissertations. Hotels -- Reservation systems -- China -- Shanghai. |
| Department: | School of Hotel and Tourism Management |
| Pages: | 80 leaves : charts ; 30 cm. |
| Language: | Chinese |
| Abstract: | The rapid development of the IT technology based Internet has posted a large impact on different types of industries. As a service industry, hotels are facing more and more marketing challenges. Also, more international chain hotels have been to Shanghai. These hotels bring not only new management, but also new hotel reservation systems. This study aims at analyzing the application of Shanghai hotels Central Reservation System and then draw a conclusion on the function model of Hotel CRS. The findings of the study indicate that most hoteliers are not building hotel CRS. At the same time, we find that the key reason that hotels have not their Central Reservation System is just the hoteliers do not understand the concept of Central Reservation System. In addtion, the study find out the motivation of hoteliers with CRS and key functitons of CRS through factor analysis and ANOVA etc. The report concludes with recommendations to hoteliers who should implement CRS as soon as possible. |
| Rights: | All rights reserved |
| Access: | restricted access |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| b21668164.pdf | For All Users (off-campus access for PolyU Staff & Students only) | 7.75 MB | Adobe PDF | View/Open |
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