Author: Ko, Siu Fung Stephen
Title: Nature or nurture : is a firm's CSR performance influenced by its industry nature and customer concentration?
Degree: D.B.A.
Year: 2018
Subject: Hong Kong Polytechnic University -- Dissertations
Social responsibility of business
Department: Faculty of Business
Pages: vi, 153 pages : illustrations
Language: English
Abstract: The customers of a firm significantly influence its corporate social responsibility (CSR) performance, whereas the industry nature of the firm predetermines whether the customers can be individual consumers, other firms, or governments. By observing several non-random firms around a newsworthy incident and statistically modeling a comprehensive sample of approximately 3,100 American firms from 2003 to 2013, I examine how the CSR performance (CSRP) of firms is affected by their customer nature and concentration. I find that the business-to-consumer (B2C) nature of a firm positively influences CSRP, particularly on the social dimension. Business-to-business (B2B) firms with at least one block customer purchasing more than 10% of firm sales or business-to-government (B2G) firms with exactly one block customer, perform better than other firms of their nature. Any B2B or B2G firm with a high concentration of customers also exhibits superior CSRP. These findings are consistent with predictions that culminate from the interplay of supply-demand, resource dependence, market orientation, and agency theories. I contribute to the CSRP literature that focuses only on certain types of firm stakeholders without determining the influence of industry nature and customer heterogeneity.
Access: restricted access

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